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Non Food Items Packaging

Re-closable vs Single Use Child Resistant Stand-Up Pouches

Re-closable vs Single Use Child

Resistant Stand-Up Pouches

As the legal use of cannabis becomes rampant in different US states, child safety concerns are rising, forcing businesses to keep in step with safety meexistasures put in place by the authorities.

Packaging companies have also gone out of their way to create safer pouches to prevent child access to cannabis content.


The American Society for Testing and Materials describes a child-resistant bag as one that makes it hard for children below 5 to open or access its contents within a specified timeframe.

Child-resistant stand-up pouches are categorized into single-use and re-closable variants.  single-use child resistant pouches are only child resistant until they are opened by the consumer. while the re-closable can be re-closed by the consumer and retain their child resistance. 


In this article, we will compare re-closeable and single-use stand-up pouches to help you choose which one is fit for you.



Re-closable Pouches

Re-closable pouches are also loosely called Lifetime Child Resistant Pouches because they can be used multiple times and retain the same level of safety they had before they were opened. The idea behind “Lifetime” is that the pouch will remain child resistant during the “lifetime” of the consumption of the product inside the pouch.


So for example, if a pouch containers 4 servings of cannabis edibles the “lifetime” of the pouch is being opened and closed 4 times.  A child below 5 cannot multitask. Manufacturers of re-closable bags use this knowledge to create pouches that a child finds hard to open before they get tired and give up. Lifetime pouches typically have a two-step opening process.


Push and turn, a two-piece molding with the benefit of providing the child with false interactivity is one of the three most common child-resistant mechanisms.


Secondly, there are squeeze and turn packs, which are typically single-piece moldings, and are very common in homes. Finally, there's the 'line up the arrows' closing method where two fixed points on the package and the closure must be matched to open the pouch.


Sophisticated lifetime bags such as the pharmacy zipper bags only open with two hands. They are easy for adults, including those weakened by medical conditions to open but a child has a very hard time trying to open them. The child-guard push-pin zipper bag works by inserting a pin to open the sliding zipper. These pouches have tons of other benefits.



Single-use Pouches

Common single-use pouches are designed to not have an easy open feature, and so require the use of a scissor or knife to open it.  They are popular for packaging single servings of drugs including medical cannabis.  Blister packs have polymer trays whose opening is sealed to aluminum lidding foil. 


A single-use package only maintains the approved standard of child resistance as long as it has not been opened.


To make these packs child-resistant, packaging manufacturers use a two-step opening process and add a paper label that children can't easily peel off.


Typical single-use pouches include sample packs, fold-overs, stand-up, and pillow pouches. While they are not built to maintain their child resistance after opening, they do provide a single use child resistance and they still offer all the great barrier properties needed to keep the contents at optimal freshness until  the pack is opened.


There's been growing concern over the contribution of single-use packs in filling landfills and pollution. In this case, your company has to emphasize the need to dispose of the pack safely after use.



Child-Resistant Exit Bags

Some Child Resistant Exit Bags used by dispensaries for cannabis are made from a combination of child psychology and modern technology.  These pouches only open when an adult inserts their fingers under the flaps to access the closing. The closing opens with upward and rolling movements.


This opening method is incomprehensible to children under five. When a child uses this pouch, they still pull at the flaps and expect it to open which does not work.


These pouches are also odor-proof, bar UV light from interfering with content quality, and are moisture-resistant. They are perfect for storing powder and granules too.


Why are they called Exit Bags? In most states cannabis regulation is a subset of the state’s liquor control laws. Often the same agency that regulates the sale of alcohol also regulates cannabis. Many states require that any product sold by a dispensary be placed in Child Resistant outer packaging before it leaves the dispensary, also called “Exit Packaging.” 


Cannabis brands love flexible barrier packaging for child-resistant exit bags because in addition to the child resistant properties the flexible barrier pouches preserve the product's scent and structure. They also make an ideal storage choice because they are flexible, lightweight, include recyclable structural materials, safety features, and preserve the environment.



When to Ask for Customized Child-Resistant Pouches

The key reason to invest in customized child-resistant pouches it to beat the competition! Sell more cannabis, and improve your brand’s appearance to the consumer. Now more than ever it is hard to stand out on the dispensary shelf, or keep your brand fresh in the customer’s mind after their purchase. Amazing custom packaging helps 


  • Improve brand awareness
  • Increase sales
  • Protect your protect

While the market is teeming with different stand-up pouches, there's always a chance that you'd like a combination of some of the features, want an addition or removal of some of them.

Additionally, you may have changed or added a new target market.


More importantly, the face of the pack has to appeal to your new demographic. This may call for a change in material or color combos.


Additionally, your customers may ask for a child guard that's not too hard for an adult but is difficult for children over the age of five. You may also need differently shaped spouts to prevent the likelihood of liquid squirts when pouring.


People respond better to advertising campaigns that address their safety concerns. This goes further than just children's safety.  When medicine is kept in poor conditions, it loses its potency. It all depends on what you're packing and the concerns that people have about the product.



Find Packaging that Sells

At Carepac, we understand that packaging either attracts customers or throws them off. We have tons of attractive packaging options to suit your needs. Contact us to get the right packaging for all your needs.
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eco 10 Tips When Considering Eco-Friendly Packaging
Sustainable Packaging

10 Tips When Considering Eco-Friendly Packaging

More than 70% of customer purchasing decisions are made at the shelf because the packaging is what a customer first sees when shopping.  As brands move towards eco-friendly solutions, they are bound to attract more customers since 70% of customers say they would not mind paying more for sustainable packaging.  Therefore, it is imperative to consider making a shift towards a more environmentally-friendly solution, and here are the ten tips you should consider when making your decision.



1. Printing Needs

Since the package is what the customers see first, it helps to convey the brand's message. Having a package that offers lots of printable space facilitates this because the manufacturer can label the product and still be left with enough room to list the attributes that differentiate it from competitors. Square bottom pouches come in handy in such instances because they are fully printable on the front, back, bottom and sides. Custom eco-friendly poly mailers are also great options, as they are strong enough to hold up in the mail, won't take up unnecessary space in landfills and can be custom printed with the company's branding.  



2. Is It Recyclable?

The essence of making packaging eco-friendly is to reduce the impact on the environment, and recycling is among the best ways to do so. Kraft paper, derived from the German word "Kraft," is recyclable and compostable. Alternatively, PET plastic provides an excellent barrier in preserving the freshness of food products and other consumables. However, before settling on using recyclable materials, ensure that the packaged products are a good fit. Recyclable plastic bags are ideal when packing, nuts and seeds, crackers and chips, pasta, and dried food. Recyclable bag materials lack the strength of other materials, and are not often a good choice for products that can transfer a lot of load to the bag, causing it to burst. 



3. Are Big Retailers Looking for It?

You have to dream big even if you are only a startup. One significant way to grow more quickly is by partnering with leading retailers. Walmart released a Sustainable Packaging Playbook to help companies improve their packaging methods. One of the nine metrics they consider for their eco-friendly packages is the recycled content. Amazon, on the other hand, wants packaging that is frustration-free and eco-friendly. If you can adhere to the guidelines that such leading retailers are looking for, your eco-friendly packaged products will boost your startup in no time.



4. Strength 

The packaging material should be strong enough not to tear at the slightest tension. Tensile strength ensures it can resist a direct pull which is very instrumental in child food packaging. You have to be sure that the little angels do not ingest dangerous items by making it hard for them to access the contents. The tearing resistance, puncture resistance, impact strength, and bursting strength should also be very high to prevent spillage of contents during transportation.



5. The Maximum Temperature It Can Withstand

There is a reason why the current generation is referred to as the "microwave generation." Our hectic lives have seen us look for more convenience; therefore, customers want food products they can throw in the microwave and consume. Time for washing dishes is no longer available as we concentrate on climbing the corporate ladder. So if you can make your customers' lives more comfortable by packaging their food in microwave-safe containers, you will be doing them a huge favor, translating to more sales. Plastic has been proven to release BPA and phthalates in food when microwaved; BPA can disrupt the natural hormonal system since it mimics estrogen.



6. Will It Keep Products in Good Use?

You don't want to lose customers because your packaging has them throwing out food due to a short shelf-life. Times are hard and every dollar saved goes a long way into securing your customer's future. Your packaging should, therefore, not only increase food safety by preventing food contamination, but it should also extend the shelf life. A European Union-funded project, YPACK, discovered that integrating oregano essential oils and zinc oxide enhances bio-papers protection against bacterial contamination, which increases the shelf life of food products.



7. Does It Facilitate Storage in a Controlled Environment?

It is common to read "keep product away from direct sunlight, in a cool, dry place," which is not hard to do, but what about the moisture levels needed to preserve freshness? It is up to you to facilitate a controlled environment through your packaging material. Cannabis users want their stash to hit the right spot every time they open the package. Therefore, humidity control is essential as cannabis should not be stored in an environment above 65% RH lest it risks developing mold. Your packaging should not promote evaporation because then the cannabis will lose its potency, and imagine the damage it can cause, primarily if being used for medicinal purposes.



8. Is it Compostable?

Eco-friendly packaging material may be recyclable, compostable, or biodegradable, and most people use the terms interchangeably, which is wrong. Biodegradable materials must completely break down, decompose into natural elements and return to nature; some of these materials include corrugated cardboard. On the other hand, compostable materials provide nutrients to the earth thus can be added to compost piles. Since they require special composting conditions, ensure that the packaging materials meet those standards to make decomposing at home attainable.



9. Is It Cutting Edge?

Eco-friendly packaging should also be cutting edge to make your product competitive. Imagine being able to tell how ripe an avocado is or if the product is expired by just looking at the package. Yet such smart technology can play a critical role in minimizing cases of food poisoning considering that in the US, 48 million get sick and 3,000 die from food borne diseases every year. 



10. Blow-outs

The eco-friendly package should also facilitate consumer health by blowing up when the contents have toxic bacterial growth. Since your customers cannot smell the product while it is still packed, it is crucial to have a package that inflates. This is especially useful when handling meat products.


Now that you know the most important factors to consider when choosing your eco-friendly packaging, ensure you have a reliable provider. At CarePac, we provide you with high-quality pouches at affordable rates. With our 5% price match guarantee you’ll always get the best deal. We also have a low minimum order quantity and offer you the best customer service. Contact us today and learn more about our extensive range of pouches available in different materials and with varied features to suit your needs.


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beef flat or stand up 18 Stand Up Pouch Manufacturing 101: How Stand-Up Pouches are Made
Flexible Barrier Packaging

Stand Up Pouch Manufacturing 101: How Stand-Up Pouches are Made

Stand Up Pouch Manufacturing 

101: How Stand-Up Pouches are

Made

The first stand-up pouch was manufactured via stand up pouch manufacturing in 1963. Originally two flat sheets were sealed together, but that basic design has gone through a series of improvements as companies pursue durability and aesthetics that make the packaging attractive to consumers.


Stand up pouches use fewer resources than conventional packaging such as boxes and cartons. They can also be highly personalized making them the truly modern way to package products.


These bags are air and watertight which makes them ideal for packaging food, chemicals, some types of clothing, etc. They also give companies an avenue to market their brands. That's why packaging suppliers are always coming up with new features to accommodate branding needs.


The latest features on these bags include zippers, spouts, and top holes that make pouring liquid or powder content less messy.


So how is a stand up pouch manufactured to achieve durability, functionality, and even preserve the environment? Read on to find out and email us to get started! Continue to learn more about what to expect from stand up pouch manufacturers. 



The Process

Continue to read to learn more about the pouch manufacturing process. Stand up packaging bags are built from plastic composed of a resin of granular polyethylene. This composition makes it easy to melt and flatten into different shapes.


This material is then used to create a long polyethylene tube. This tube can be over a mile long, but the cloth used to make it has a width of less than a tenth of a millimeter. This tube is allowed to cool before being flattened by a series of rollers into a long strip of plastic. The strip is wound on a cylinder to form a sheet.


Each bag has several films with each one made with materials that play into the water-proof and airtight features of the bag. Manufacturers select the materials carefully to ensure the packs are also durable.


The innermost layer keeps the content quality intact. It also comes into direct contact with the pack's content. Therefore, it is made of the polymer LLDPE which is FDA-approved.


The outermost layer often bears the company name and other branding messages. Manufacturers use alcohol-based ink to print words and images on these packs.


When the middle layer material is not made of clear material, it serves as a protective and branding layer. To achieve this, manufacturers opt for aluminum or films infused with metal or resin.  Some companies choose kraft paper material for the outermost layer because it looks natural. Kraft material is also durable and has a texture designed to make branding easy.


These layers are then cut into different sizes and shapes then stuck together through sealing by applying heat. A large conversion machine receives the finished film roll. The film is cut into various parts as it goes through the system, forming the top part, rear, and underside of the stand up pouch. 


Gussets are the bottom part and the reason a stand up pouch can stand. Part of the material used to make the rest of the bag goes through a machine that folds a perfect W-shaped gusset.

Functionality features are added separately depending on the pack. For example, spaces for handles are created through cutting with stamps. Zip locks are bound to the pack through heat.  Perforations indicating where to cut are also added at the last bit in the process.


The layers must be cured in a special high-temperature drying chamber after the lamination process. If laminated films are not properly cured, they can peel apart days or weeks after the bags are completed. Drying takes 2–4 days, and regardless of the deadline, this part cannot be rushed.


However, not all stand up packs are of good quality. Like with every other products, the cheaper they are, the poorer their quality.


In the United States, stand up bags use is rapidly on the rise. Traditional packaging techniques, which are bulkier, more expensive to manufacture, less consumer-friendly, and consume a lot of resources, are rapidly being replaced by these bags.



Printing Pouches

There are many kinds of stand-up bags such as, shaped, spouted, liquid, printed, box, retort, foil barrier, inverted, wicket, frangible seal, multi-compartment, EZ-stand and reclosable pouch which breaks into the zipper, hook & loop, slider, and press-to-close categories.


All of them go through different kinds of printing depending on market needs. The following printing methods are widely used to print logos, names, and other aesthetics on stand-up bags.



Plate Printing

The most economic and versatile way to print stand up pouches is with Rotogravure plate printing. Thus, most stand-up bags go through plate printing to add the desired look and information of the top part. The printer has different cylinders which contain different colors that make up the entire design.


Plate printing offers a very wide color range. Digital printing uses direct surface printing ink  which only uses cyan, magenta, and yellow, black and white. Moreover, with plate printing, you can play around with a mixture of gloss and matte.



Digital Printing

The ink used in digital printing does not permeate the substrate being printed on in many cases. It instead forms a thin layer on the substrate, which it adheres to further with UV curing or laser heating.


The main disadvantage of digital printing is that it is a more expensive method of printing on a basic level; as a result, digital printing is not recommended for long runs. Another significant limitation is its inability to match PMS colors. You can't have a mix of gloss and matte either. You can only go all matte or all gloss.


The digital printing method is not economically viable for big runs of up more than 5000 pieces. Multimillion-dollar firms may afford it but smaller firms are left to choose between the cost of buying raw materials and ordering attractive packaging.


If you're planning a high-color-count, a short-run project like trial runs, digitally printed stand-up bags are a good option. They are useful too when dealing with a constantly changing regulatory climate or have a lot of SKUs.



Flexography Printing

Loosely called flexo, flexography is a printing technique that employs a flexible (rather than a solid) plate. It's a more recent version of relief printing. Flexo printing is a popular method also used to print graphics, text, and images on stand-up pouches. Flexo printing is often used by a manufacturer on compostable bags to print directly on an outermost paper layer. 



Get Your Custom Printed Stand Up Pouch Design Made Here

Now, you know more about the pouch manufacturing process. In a world where first impressions are everything, we'll help you step it up and get custom pouches for your products regardless of your industry. Contact us today to order samples and get an quick online quote. Email today! We're a top manufacturer in the country. 
How Stand Up Pouches are Made - Bags 101 (1)
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pic3 3 15 Costly Mistakes to Avoid When Designing Custom Printed Bags
Packaging Design

15 Costly Mistakes to Avoid When Designing Custom Printed Bags

Packaging Design Mistakes to Avoid | Packaging Design Errors

Have you outgrown stock packaging and stickers? 

Are you considering custom-printed creative packaging? Congratulations on the new move

Flexible Packaging Design File Setup 04 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

Custom packaging is a great and effective way to increase brand awareness, attain competitiveness, and attract new customers with a creative design, whether through unique holiday packaging, e-commerce packaging, or a stylish type of gift packaging.


Custom printed bags, for example, allow you to tailor-make your paper packaging based on your needs and align it to your customers or brand identity. Also, they serve as walking advertisements for your business.

 

Although custom printed bags are beneficial to your customers and business, they can be costly and actually damage your brand if you don’t nail the design. To avoid this, we have compiled 15 common mistakes when designing custom printed packaging for your customers and their shopping needs. Learn more below.


Side Gusseted 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#1.  

Ignoring Customer Needs on Packaging

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Many companies make the mistake of designing printed bags that appeal to their tastes rather than their customers. Customers are the end-users of your customized bags. As such, you must consider their needs, expectations, and preferences for packaging and design printed bags that appeal to them. 

Quad Seal 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#2.

Lack of Differentiation on Custom Packaging

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Any paper product packaging, including custom printed bags should catch a potential customer’s eye. Also, it should differentiate your brand from competitors and other similar businesses. Consequently, your printed bags should not look like your competitors – even though you are trying to outshine them. Instead, design your packaging and boxes in a way that stands out from rivals and conveys your unique brand identity.

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#3.

Disregarding Errors in Print or Graphics

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A typing or graphic error creates a wrong impression about your products and company as a whole. It shows that your company is careless, and customers may think that your products are full of errors too. Therefore, never disregard any errors in your printed bags. They may be costly to correct but are worth every dollar.

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#4.

Using Outdated Printing Designs

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Today's customers want the latest designs of everything, including packaging. Therefore, do not make the mistake of using outdated packaging designs — it will not appeal to them. Consider updating your packaging design to stay ahead of the competition and position yourself as a leader in the sector. Investing in seasonal packaging instead of mass-producing one design is an excellent place to start. Also, consider playing with new packaging and printing designs.

Stick Pack 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#5.

Ignoring the Weight of Items the Bag Will Carry

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When designing a custom printed bag or boxes, do not ignore the weight of the items that go into the bag. The bag should be strong enough to accommodate these items and withstand long-term use. The weight of these items will determine the bag's thickness. The Carepac team can help you figure out the right material for your bag. Our team is available by phone (to talk to a REAL person) about these kinds of questions. 

8 Seal Square Bottom 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#6.

Using Printing Materials that are Not Eco-friendly

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The modern consumer is eco-conscious and expects businesses to adopt business practices that are environmentally sound, especially if your product appeals to the environmentally conscious crowd. However, many businesses may not realize how many eco-friendly options exist and therefore end up with traditional packaging. If your product is in the health food space, or appeals to high end buyers, it is time to make the move to eco-friendly printing materials and design packaging.

Side Gusseted 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#7.  

Not Keeping it Simple

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Less is more when designing a custom printed bag, so don't incorporate every type of packaging inspiration into your bag. Do not try to complicate the design of your bag. Do not use jargon or cutesy sayings unless it aligns with your brand. A simple, straightforward, and easy-to-understand design will grab your audience's attention. As they say, a confused lead never buys.  

Quad Seal 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#8.

Wrong Packaging Materials

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A good custom printed bag is not only attractive but also functional and practical. Using the wrong packaging materials mean that the bag will not be useful. Remarkably, while some materials may be cheap, they may not be ideal for packaging specific products. Ensure that you choose the right packaging material to make printing much more effortless, meet customer expectations, and reduce waste. We offer sustainable packaging, too! 

8 Seal Square Bottom 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#9.

Using Ordinary Ink for Your Packaging Design

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Ordinary inks produce ordinary printed bags (aka bad packaging!). However, special inks, including metallic, neon colors, reflective, and glow-in-the-dark inks, create standout bags with attention-grabbing details and content. Adding this kind of pizazz to your bag may be perfect in some industries like cannabis where competition is stiff. 

Stand Up Pouch black 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#10.

Illegible Printing

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Do not entertain illegible printing in the name of fancy images or fonts. The name, logo, and other specifics on your bag should be clear, visible, and easy to read.

Stick Pack 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#11.

No White Space

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Avoid cluttering your backgrounds with too many colors. It will give your customers a headache. Color experts recommend allowing white space for your background and allowing your designs to breath. Remember, negative space is a design element! 

8 Seal Square Bottom 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#12.

Failure to Test Your Product  for Mistakes

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The same way you must test drive a car before buying it, test your bags before printing in bulk. Your designers should test them for durability, strength, and practicality. This way, you ensure that a bag is the proper fit and gather feedback from customers

Side Gusseted 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#13.  

Incorrect Design Dimensions

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Imagine designing a bag that is too small or too big for your product? If the bag is too small, it can't fit your product and hence unusable. On the other hand, a bag that is too big is a waste of material. As such, it is best to actually put your product in the same size bag you plan to use when printing a custom bag and see if it fits as expected.


We can’t tell you how many times people forget to account for the seams in a bag and end up with a bag that’s too small.  Using a bag with the correct dimensions ensures the security of your product, reduces waste, and cuts costs. Double-check your measurements to get the right size of your printed bag.  

Quad Seal 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#14.

Too Big of a Logo on Your Package

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While you want your logo to be front and center in your custom printed bag, you should not make it too big. A giant logo can make your brand seem aggressive, and can also be off-putting. Keep your logo in proportion to the size of the bag. A good designer will be able to help you with this. If you need help with artwork give our team a call. We can help! 

8 Seal Square Bottom 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

#15.

Not Ordering Enough Bags (One of Our Top Packaging Tips!)

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After finishing designing your bags, it is time to order them. You must decide how many bags you would like to order. While this may depend on your budget and storage space, it is advisable to order in bulk to take advantage of bulk buying discounts and ensure you don't run out of stock quickly.

 

Designing custom printed bags can be fun and have positive business outcomes but is vulnerable to mistakes. You can make mistakes in the dimensions, material, and graphics of the bag, which can hurt your business.

Follow our tips so you don't make these mistakes when designing custom printed bags.

Getting in touch with Carepac

CarePac logo white 15 Costly Mistakes to Avoid When Designing Custom Printed Bags

Carepac helps with custom packaging to eliminate the possibility of costly errors. You can contact a REAL packaging expert to answer any questions you may have about the manufacturing process, designing and more.


Our CareDesignTM process is our signature process where our team works with you to ensure your design and art is perfect.    


Contact us now!
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bag15 DSC00357 1 scaled Top 10 Ways to Increase Sales With Custom Printed Packaging Design
Packaging Design

Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Boost Profit with Custom Printed Sales Packaging

great packaging design 3 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Running a business is full of as many downs as it is ups. But one area where your brand doesn't have to struggle in order to succeed is with custom printed packaging design. No matter what you're selling — whether it's coffeecosmetics, or dog treats — it's possible to design custom packaging for your product that practically sells itself.

But how can your brand create your very own custom packaging that stands a cut above the rest? Read on to learn the top 10 tips about how to create a great design and to see how nailing the perfect packaging can help boost the sale of your product.

10 tips packaging 19 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Test Your Packaging Design

Don't forget to be patient! Before you bring your packaging to market, it's always a good idea to test it out on friends, family, and clients. This is not only a great way to find anything you may have overlooked (i.e., typos, missing information) but also the perfect way to see if your packaging actually speaks to the target audience of your brand.


Remember that customers buy with their eyes first, so if your design isn't wowing people the way you want it to, don't be afraid to return to the drawing board.

tin tie bag coffee 5 Top 10 Ways to Increase Sales With Custom Printed Packaging Design
pull tab zipper pouches 1 Top 10 Ways to Increase Sales With Custom Printed Packaging Design
vacuum sealer bags 4 Top 10 Ways to Increase Sales With Custom Printed Packaging Design


10 tips packaging 20 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Think Outside The "Sales" Box (Literally)

A cardboard box can feel old-school — not to mention that it's just not a great fit for certain products (liquids, anyone?). In contrast, die-cut pouches are available in a wide variety of shapes and sizes. They look sleek and modern and even have the added benefit of keeping your products safe from moisture and oxygen contamination.


When planning out your brand packaging, don't forget about die-cut pouches. They might just add the touch of flair that your product needs to fly off the shelves.

supplement resealable bags 5 Top 10 Ways to Increase Sales With Custom Printed Packaging Design
pull tab zipper pouches 1 Top 10 Ways to Increase Sales With Custom Printed Packaging Design
electronic component packaging 5 Top 10 Ways to Increase Sales With Custom Printed Packaging Design


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Use The Right Packaging Colors for Your Brand

When it comes to packaging design for your brand, perhaps nothing affects consumers as strongly as color. If you're hoping to sell a product that promises relaxation, serenity, and reminds buyers of the environment (such as cannabis), green is a safe choice; in contrast, if you're trying to get buyers excited and passionate about a high-energy product (such as coffee), a bold color like red may be ideal.


Being mindful of how different colors look to your customers and what emotions they evoke is necessary for creating a strong packaging design.

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Make The Right Font Choice on Your Packaging

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Just as with color, the font you choose for your product's packaging can have a huge impact on the success of your packaging design with your customers. Is your product young and hip or more serious and traditional? Pick a font that reflects your chosen aesthetic. And, no matter what you do, make sure that the font you choose is always appropriately sized and easy to read — no one wants to try to squint their way through your sales pitch in the grocery store.


10 tips packaging 23 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Avoid Spillage And Damage

If there's a chance your product can be spilled, damaged, or destroyed before it's enjoyed by customers, take that into account. A good packaging strategy should protect your product from decay, oxygen contamination, moisture, and more; some packages are even spill-proof, tamper-evident, or child-proof to provide further security.


If you care about getting the best product possible into the hands of your customers, choose a packaging system that opts for protection.

packaging damage Top 10 Ways to Increase Sales With Custom Printed Packaging Design
Flat Pouch Display Bag with Hang Hole

Don't Forget About Shelves And Hooks

Think about how your product is going to be displayed. Is it more important for your packaging design be free-standing on shelves then stand up pouches best choice, or will it likely be hung on a rack? For that matter, is it important that your packaging be able to be displayed both ways for a complete product overview? Determining how and where your product will be displayed can have important implications for your packaging design.

10 tips packaging 24 Top 10 Ways to Increase Sales With Custom Printed Packaging Design
10 tips packaging 25 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Tap Into Your Customers' Emotions to Increase Sales

custom quad seal bags Carepac offers including dog calming supplement and dog food packaging

People buy with their eyes, but they also buy with their emotions. Don't be afraid to tap into your customers' emotions to make connections between your product and their own lives.

For instance, a good dog treat box should remind a customer of their love for their own dog, and a box of jerky might remind a potential buyer of their love of the great outdoors. Subtly connecting your product to your customers' emotions is crucial for creating a bond between your product and your target audience.


10 tips packaging 26 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Choose The Right Packaging For Your Product

When it comes to designing packaging, the sky's the limit — which means that it's important to sort through the many options out there to choose what works best for you and your product. For instance, some cannabis products might benefit from single-serve packages rather than larger packages, and certain products may be even more appealing if they're sold in eco-friendly packaging. Specifically tailoring your product to the right packaging is critical for helping it succeed.

Top 10 Ways to Increase Sales With Custom Printed Packaging Design
Holographic Finish pouches 22 Top 10 Ways to Increase Sales With Custom Printed Packaging Design
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10 tips packaging 27 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Function Over Form

Above all else, is your packaging functional and practical? Even the coolest, most eye-catching design won't make a difference if your packaging isn't able to stand up on a shelf, and no one will be able to read about how wonderful your product is if the font is way too small.

Choose the right type of zipper or tear notch for your box based on how customers actually consume your product. Can your product be consumed in one sitting or will a zipper preserve freshness for a product that is meant to be enjoyed over multiple sittings. Go for functionality to end up with a product that practically sells itself.

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purcase packagin at carepac Top 10 Ways to Increase Sales With Custom Printed Packaging Design
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10 tips packaging 28 Top 10 Ways to Increase Sales With Custom Printed Packaging Design

Argue Your Case for the Sale on the Packaging

Finally, your packaging should clearly describe what your product is and what makes it so great. Does your company have a strong philosophy, distinct core values, or a commitment to giving to the community?

You often only have a few seconds to hook potential consumers with an eye-catching design, well-written product description, and strong corporate identity and vision. Make sure to showcase what you're all about to get consumers excited about you — and keep them coming back for more.

Nutritional Supplements Flat Pouches for Capsules Glossy Finish
CarePac logo white Top 10 Ways to Increase Sales With Custom Printed Packaging Design


Key Packaging Takeaway

If you're hoping to design your very own custom printed packaging to help your products stand out, contact us today for an quick online quote. At Carepac, we offer customer service that goes above and beyond. You can speak to a real person in the United States to learn more about how to give your product the best packaging possible. No matter what you're selling, we've got the perfect bag for you.

 

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bag with too much weight Why Do My Bags Blowout? The #1 Unfortunate Reason Why
Flexible Barrier Packaging

Why Do My Bags Blowout? The #1 Unfortunate Reason Why


If you're wondering why you're dealing with bag blowout, you are not alone. This issue is both frustrating and costly, yet an exceedingly common issue faced by many customers.


  • Do you see ripped or torn edges? 
  • Do you have tears in the middle of the material or along the sides of seams, or along crease lines? 
  • Is the film next to the seal tearing away? 

If so, you have a classic bag blowout. The two most common factors that cause bags to fail or “blowout” (i.e. tear or rip due to internal pressure) are: 

  • inadequate film strength for the application and/or 
  • logistical path issues.

It is important to consider the thickness/strength of the film vs. the weight of the product.

  • Weight and density of your contents
  • Reactivity of your contents
  • Do your contents out gas?
  • Are the contents prone to transferring weight loads (powders, and liquids) or are they more absorptive of impacts?

Since most pouches are also used for marketing, it’s important to keep the cosmetic aspects of the film in mind as well as the strength.

 

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Film Strength

 

Film strength is one of the first things to consider when reducing bag blowouts. The number of layers and composition of lamination layers. Choosing structures with layers that are specifically included for strength, like Nylon or EVOH, PFRA, etc will also help strengthen the pouch to handle the weight of the product inside and transportation pressure. We recommend doing appropriate in-house testing to determine the suitability of a new film to your product’s application before going into production.

 

CarePac Can Help

We offer small runs of as low as 5,000 bags per size to allow you to perform testing on new configurations or materials before going into full scale production environment.


bags blowout

 


Logistics Path:

You should evaluate the logistical path your bags are taking:


  • How many pouches are having “blowouts”? Is it only a handful relative to the size of the order?
  • Double check that master packaging standards are in place and being followed
  • Always put the same number of bags per box.
  • Inner packaging is the same in each box.
  • The bags are being filled with the same exact weight of product.
  • Protective packaging procedures, are the bags being protected from drop loads in transit?
  • If out-gassing is an issue, consider adding a de-gassing valve.
  • Air freight; low pressure environments cause pouches to expand if you have not gas flushed.

Certain logistical paths (most notably amazon.com) are very hard on pouches. They can experience drops, rough handling and abrasions. Pouches must be protected from abrasion and built for expected drop loads.

 

The logistical route the pouch takes can also influence the state of the pouch between the time of filling and when it eventually ends up in the end user's hands. We advise that you “build” your pouch for the worst case scenario in the logistical path (this includes a thoughtful consideration of the film strength mentioned above, along with feature placement, seal width, and bag weight).

 

Bag Blowouts Can Be Prevented

We sell flexible barrier packaging for hundreds of applications, each with unique characteristics: storage conditions, handling, loading, subsequent transport, method or equipment used to seal, or vacuum, and the composition or reactivity of contents placed in the bag and end user use characteristics. We can help you determine which materials and films are best for your project.

 

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Alabama cannabis packaging 05 How to Reduce Packaging Costs
Flexible Barrier Packaging

How to Reduce Packaging Costs

There is a lot that goes into running a business that is efficient and successful. Running a business takes passion, persistence, dedication, and, of course, money. From paying salaries and rent to product testing and marketing, the obvious expenses are big and add up fast. If you are not careful and never minimize or reduce packaging costs, you might be overwhelmed.


Luckily, there are several areas to consider when it comes time to be more efficient and cut costs. One of the areas to consider is reducing your cost for stand-up pouch packaging. Here is a guide on 10 easy great ways you can make an impact and save money on stand-up pouch packaging and other custom packaging.



1. Print In A Single Color to Reduce Packaging Costs

First in this guide is choosing different colors for your packing materials. From a logistics standpoint, it makes your packaging attractive which means you may sell more product. A 2013 study revealed that attractive packaging stimulates the brain's reward-seeking areas that are linked with impulse buying.


However, it is important to note that when you have a multiple-color design, you pay more. This is because more ink will be used, and mixing several colors for your mailer is also costly.


The good thing is that even one-color designs will look great if you pick the right color. Spend some time identifying the colors used in your industry so you know which colors attract more customers and will set you apart from your competition. 

.stand-up pouch packaging


2. Using Plate Printing for Your Packaging

Digital printing is all the rage but you can often save money by using plate printing. Plate printing uses a thin aluminum plate to transfer your design onto the pouch. Most jobs can be completed with four plates for less if you use limited colors. This is one way to optimize how much you spend on packaging and flyers. 



3. Print Fewer Bags & Minimize Order Amount

Printing more bags is always cost-effective, but what is the point of having more if you end up not using all of them. If you are a startup and unsure how much product you will move, the best approach would be to print the Minimum Order Quantity (MOQ). That way, you won't spend as much initially and can reorder as needed. At CarePac we have low MOQs, only 5,000 bags, allowing you to optimize your order value. 



4. Be Aware Of Government Standards for Packaging

Staying compliant with the state's laws on any type of packaging is very crucial to avoid hefty fines that can leave your business crying for help. For example, if selling weed, a state like Alaska will require your stand-up pouches to be child-resistant and opaque. Colorado requires displaying a specific message on cannabis products. Not meeting requirements by states can be costly to your business in the long run. Government standards are not to be messed with if you want to run your business peacefully.



5. Choose The Right Material for Your Packaging

The material you decide to use for your operations and manufacturing can be the difference between spending more and saving money on stand-up packaging. That is why it is crucial to be certain about the material you want to use, as some materials are more costly than others. For example, does the use of CareSilver mylar save you money? Or will clear material do? These are some of the questions you need to ask yourself to choose the right material.

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6. Know How Heavy the Product You're Packing Is

When moving cargo from a warehouse, its size, and weight can help you pick the right vehicle for the task. Similarly, when it comes to stand-up packaging, your products' size and weight are key to determining the material needed for packaging.


If packing heavy products, that will mean going for packaging materials that can hold more weight. The same applies if your products are light. Get stand-up pouches designed from material that can hold them intact during transit and limit the amount of bag blowouts.



7. Decide What Features You Want To Be Included

Additional features (zip locks, pour spouts, tear notches, etc.) added to your stand-up pouches come with an extra cost. The good news is that your pouches can still be functional with only critical features, like hang holes. Our team at CarePac can help you decide which features are crucial.



8. Plan Ahead & Reduce Failed Deliveries

Rushing the last minute is not recommended in business unless it is very urgent. Ensure you have enough time and plan ahead to avoid steep shipping costs for rush jobs on your stand-up pouches. Be sure to call our team when you notice your bag supply running low and we’ll help you get the best price. You might also want to consider carbon neutral shipping. 



9. Reduce The Costs Of The Artwork

A well-designed stand-up pouch looks amazing and can boost sales as the right colors and design stimulate impulse buying. But the truth is, your pouches don't have to be filled with artwork to attract buyers. A well-thought out design can grab the attention of customers. Save money by working with a designer familiar with packaging design as they can help you focus on what is vital to your business. Keep in mind that the more artwork is included in the design, the more you will pay.

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10. Go With Stock Pouches As A Last Resort And Print Your Packaging Label for Deliveries

Stock stand-up pouches will save you money if you are just starting out. The best thing with stock stand-up pouches is that they are readily available and can be shipped to you in a few days. It will let you test various designs and find out which products customers like best. If you go this route we recommend making sure your label is well printed and you test it on your bag before you print a whole batch of labels.


High-quality, customized stand-up pouches can make your products fly off the shelf faster than those of your competitors. CarePac has stand-up pouches for your product no matter what you are selling. Whether you need 2-seal pouches, square bottom pouches, or stand-up pouches, CarePac is the packaging supplier you can count on. Get an quick online quote today tailored to your budget and watch your products fly off the shelf like never before -- all at a reduced rate and sent direct to your door. 

 

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Packaging Design

What Packaging Finish Is Best For You?


What Packaging Finish is Best For You? 



So you've done your market research, come up with a great idea for a product, and designed some eye-catching packaging. Now what? Fittingly, if you're packaging your product in a pouch, one of the last steps you'll need to check off your list is picking a finish. But selecting a finish requires more than just going with your gut — certain finishes are better for certain products or locations, and making the wrong decision can have dire consequences.

 

If you don't know where to start when it comes to packaging finishes, read on to learn all about the different finishing types available today and what their ideal applications are. Don't worry: there's a great finish out there for your product. All you need to do is find it.


Matte

packaging finish

Matte is currently one of the most trendy options for packaging finishing today. Its sophisticated look and texture make it perfect for adding a sleek and modern edge to a wide variety of products. More specifically, a matte finish has several key qualities that make it an ideal choice for packaging specific products, such as:


  • A matte finish stands out. In locations like supermarkets, glossy and shiny packages are the norm, which means that a matte finish stands out to consumers. And with most supermarket consumers spending as little as 3 to 5 seconds when it comes to making a decision about what product to buy, being able to stand out is absolutely crucial for the success of your product. 
  • Its products are perceived to be more natural. A recent study demonstrated that packaged food products were perceived to be more natural when they were in matte packages than they were in glossy packages. These customers also expected the more natural food to taste better and were more likely to buy it.
  • It's easier to read. In contrast to shiny, glossy packaging, matte packaging reflects less light at the consumer and is thus easier to read. In an environment where every second counts when it comes to convincing a consumer to buy your product, making your product's packaging as easy to read as possible is a no-brainer.

While matte may be trendy, it's not very flashy, and therefore isn't a perfect fit for every product. However, if you're packaging all-natural food — like coffee, granola, or jerky — that you want to stand out on a crowded supermarket shelf, a matte finish can be a great way to help your product appeal to consumers looking for a natural, eco-friendly choice.

 


Gloss


packaging finish

Few things are more unforgettable than a beautifully crafted package with a glossy finish. Not only do humans naturally respond enthusiastically to shiny things, making it likely that your pouch will attract plenty of attention, but a gloss finish can also be used strategically to highlight key logos, words, or images on your packaging. In addition to its high shelf impact, packages with a gloss finish can handle scratches and smudges, as well as dust and dirt, to keep them looking great over time. Finally, a gloss finish can be used to create stunning, vibrant colors that draw consumers in.

 

Going for a glossy finish is perfect for anyone who's not as concerned about projecting an all-natural image as they are about catching consumers' eyes and hooking them with bold colors and artwork. For instance, a candy manufacturer who wants to express high-energy fun with their packaging might benefit from the durability and vibrancy of a glossy finish.



Soft Touch

If your brand is all about luxury, soft touch finishing may just be the perfect choice for your product. Soft touch finishing is used to give products a silky-smooth look and soft, velvety feel that will register with your customers as high-end signifiers. Additionally, because the surface of a soft-touch package has minimal sheen and appears to be almost matte from a distance, it has all of the benefits associated with a matte finish, such as a sophisticated appearance and all-natural essence.

 

When it comes to determining what products benefit from a soft touch finish, the sky's the limit. The main criterion is that most soft-touch packaging comprises high-end, luxury products, making it the perfect choice for upscale vendors in the cannabis, cosmetics, dried fruit, or tea industries. With its primary drawback being its higher cost, soft touch finishing is a great choice for products for which you want to communicate a sense of luxury and indulgence to their consumers. 


Spot UV

Spot UV printing is a great way to add a touch of upscale sophistication to your packaging. Because UV printing uses ultraviolet (UV) light to cure varnish in specific areas, it not only produces vibrant, high-sheen packaging but also can be used to target only specific spots or areas. By mixing and matching a spot UV finish with, say, a matte finish, you can end up with a premium, high-end blend of textures. Additionally, the glossy sections of the packaging will have all the protection of a high-gloss finish — meaning that they'll be able to resist scratching and avoid damage due to moisture.

 

Because of its high-end look, a spot UV finish is perfect for high-end products. Luxury cosmetics and cannabis companies can attract a more upscale clientele if their packaging boasts a spot UV finish, and artisanal candy, coffee & tea, and other food companies can stand out by using a finish that suggests their products are high-quality and bespoke. If you're looking for a finish for your products' pouch packaging that is both eye-catching and luxurious, a spot UV finish might be the right choice for you.



Contact CarePac Today


At CarePac, we have all the expertise and experience we need to help you select and apply the right finish for your packaging. We'll take into account your specific needs as well as your budget to help you decide on a finish that helps your product stand out in all the right ways.

 

We're always here to help, and our team is always available by phone to answer any questions you might have. If you're ready to get started, visit us online to get an instant quote today. We're excited to help make your packaging dreams a reality!

 

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