More than 70% of customer purchasing decisions are made at the shelf because the packaging is what a customer first sees when shopping. As brands move towards eco-friendly solutions, they are bound to attract more customers since 70% of customers say they would not mind paying more for sustainable packaging. Therefore, it is imperative to consider making a shift towards a more environmentally-friendly solution, and here are the ten tips you should consider when making your decision.
1. Printing Needs
Since the package is what the customers see first, it helps to convey the brand's message. Having a package that offers lots of printable space facilitates this because the manufacturer can label the product and still be left with enough room to list the attributes that differentiate it from competitors. Square bottom pouches come in handy in such instances because they are fully printable on the front, back, bottom and sides. Custom eco-friendly poly mailers are also great options, as they are strong enough to hold up in the mail, won't take up unnecessary space in landfills and can be custom printed with the company's branding.
2. Is It Recyclable?
The essence of making packaging eco-friendly is to reduce the impact on the environment, and recycling is among the best ways to do so. Kraft paper, derived from the German word "Kraft," is recyclable and compostable. Alternatively, PET plastic provides an excellent barrier in preserving the freshness of food products and other consumables. However, before settling on using recyclable materials, ensure that the packaged products are a good fit. Recyclable plastic bags are ideal when packing, nuts and seeds, crackers and chips, pasta, and dried food. Recyclable bag materials lack the strength of other materials, and are not often a good choice for products that can transfer a lot of load to the bag, causing it to burst.
3. Are Big Retailers Looking for It?
You have to dream big even if you are only a startup. One significant way to grow more quickly is by partnering with leading retailers. Walmart released a Sustainable Packaging Playbook to help companies improve their packaging methods. One of the nine metrics they consider for their eco-friendly packages is the recycled content. Amazon, on the other hand, wants packaging that is frustration-free and eco-friendly. If you can adhere to the guidelines that such leading retailers are looking for, your eco-friendly packaged products will boost your startup in no time.
The packaging material should be strong enough not to tear at the slightest tension. Tensile strength ensures it can resist a direct pull which is very instrumental in child food packaging. You have to be sure that the little angels do not ingest dangerous items by making it hard for them to access the contents. The tearing resistance, puncture resistance, impact strength, and bursting strength should also be very high to prevent spillage of contents during transportation.
5. The Maximum Temperature It Can Withstand
There is a reason why the current generation is referred to as the "microwave generation." Our hectic lives have seen us look for more convenience; therefore, customers want food products they can throw in the microwave and consume. Time for washing dishes is no longer available as we concentrate on climbing the corporate ladder. So if you can make your customers' lives more comfortable by packaging their food in microwave-safe containers, you will be doing them a huge favor, translating to more sales. Plastic has been proven to release BPA and phthalates in food when microwaved; BPA can disrupt the natural hormonal system since it mimics estrogen.
6. Will It Keep Products in Good Use?
You don't want to lose customers because your packaging has them throwing out food due to a short shelf-life. Times are hard and every dollar saved goes a long way into securing your customer's future. Your packaging should, therefore, not only increase food safety by preventing food contamination, but it should also extend the shelf life. A European Union-funded project, YPACK, discovered that integrating oregano essential oils and zinc oxide enhances bio-papers protection against bacterial contamination, which increases the shelf life of food products.
7. Does It Facilitate Storage in a Controlled Environment?
It is common to read "keep product away from direct sunlight, in a cool, dry place," which is not hard to do, but what about the moisture levels needed to preserve freshness? It is up to you to facilitate a controlled environment through your packaging material. Cannabis users want their stash to hit the right spot every time they open the package. Therefore, humidity control is essential as cannabis should not be stored in an environment above 65% RH lest it risks developing mold. Your packaging should not promote evaporation because then the cannabis will lose its potency, and imagine the damage it can cause, primarily if being used for medicinal purposes.
8. Is it Compostable?
Eco-friendly packaging material may be recyclable, compostable, or biodegradable, and most people use the terms interchangeably, which is wrong. Biodegradable materials must completely break down, decompose into natural elements and return to nature; some of these materials include corrugated cardboard. On the other hand, compostable materials provide nutrients to the earth thus can be added to compost piles. Since they require special composting conditions, ensure that the packaging materials meet those standards to make decomposing at home attainable.
9. Is It Cutting Edge?
Eco-friendly packaging should also be cutting edge to make your product competitive. Imagine being able to tell how ripe an avocado is or if the product is expired by just looking at the package. Yet such smart technology can play a critical role in minimizing cases of food poisoning considering that in the US, 48 million get sick and 3,000 die from food borne diseases every year.
The eco-friendly package should also facilitate consumer health by blowing up when the contents have toxic bacterial growth. Since your customers cannot smell the product while it is still packed, it is crucial to have a package that inflates. This is especially useful when handling meat products.
Now that you know the most important factors to consider when choosing your eco-friendly packaging, ensure you have a reliable provider. At CarePac, we provide you with high-quality pouches at affordable rates. With our 5% price match guarantee you’ll always get the best deal. We also have a low minimum order quantity and offer you the best customer service. Contact us today and learn more about our extensive range of pouches available in different materials and with varied features to suit your needs.